We champion the embodiment of positive masculinity in ourselves and others, through our products and media & our vigilant support of good men. All products are tested by us and our brand ambassadors before sale or auction to ensure they are dependable and meet our standards for outdoorsmanship and daily use. We strive to continuously improve our effectiveness in the field, and yours.

Bushcraft

Classic, minimalist survivalism

Camping

Outdoors in a camp, tent or vehicle

Fishing

Fresh and saltwater

Hiking

Through the backcountry and woods

Preparedness & Self-Reliance

For whatever life throws at you